Stay WOKE and Make a Difference with Purposeful Style

Social awareness is more important today than ever before. Inspired by conversations about the meaning of “WOKE” in modern society, my husband challenged me to define it in a meaningful way. Without hesitation, I shared: “Wonderfully optimistic, kind, and empathetic – WOKE.”

While some view the concept of being “WOKE” negatively, reducing it to a symbol of disagreement with social or cultural changes, we embrace its original intent: to be conscious, informed, and aware of social issues—particularly those tied to racial injustice, inequality, discrimination, and oppression.

Our WOKE T-shirt design takes this spirit to heart, celebrating values that unite us all:

🌈 W: Wonderfully – because optimism fuels hope.

🌈 O: Optimistic – believing change is always possible.

🌈 K: Kind – kindness is the foundation of fairness and inclusion.

🌈 E: Empathetic – understanding others’ experiences is the first step to building a better world.

This colorful tee is more than a piece of clothing—it’s a call to live with compassion, inspire action, and embrace the values that bring us together. The hand design symbolizes unity and love, anchoring the message that together, we can create change.

The Perfect Long Sleeve Tee for Everyday Inspiration

Looking for a thick, structured tee that’s also soft and breathable? Look no further! Our unisex garment-dyed heavyweight t-shirt is made of 100% ring-spun cotton and features a relaxed fit for comfort and versatility.

• 100% soft ring-spun cotton

• Fabric weight: 6.1 oz./yd.² (206.8 g/m²)

• Relaxed fit

• Garment-dyed, pre-shrunk fabric

• Topstitched, classic width collar

• Twill-taped neck and shoulders for comfort and durability

• Rib cuffs

• Shoulder-to-shoulder twill tape

• Signature twill label

• Blank product sourced from Honduras

Please note: These shirts are custom-made to order, so they are non-refundable. However, if you experience any defects in printing or the garment itself, we’ll work with you to resolve the issue.

A Purchase That Gives Back

A portion of the profits from this garment will be donated to the American Civil Liberties Union (ACLU), supporting their work for justice, equality, and civil liberties for all.

Thank you for making thoughtful purchasing decisions and helping us reduce overproduction with our made-to-order approach. Together, we can make a difference!

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide